Creative Technology — 2024
Sora
A generative identity for a contemporary music festival, drawn live from the programme itself.
Role — Art Direction, Creative Development
Overview
Sora runs eleven days and around ninety performances. Every year the poster problem is the same: how to hold that much programme without flattening it.
We built a small system that reads the schedule and draws it — each performance an arc, its length a duration, its weight an ensemble size.
Challenge
The visual output had to be genuinely different each year while remaining unmistakably Sora, and had to be produced by the festival's own two-person team.
Approach
A fixed geometry with a variable input. The schedule is the only thing that changes; the rules that turn it into artwork stay put.
Outcome
Posters, screens, tickets and the full programme generated from one spreadsheet, in an afternoon.
Details
- Client
- Sora Festival
- Year
- 2024
- Timeline
- Three months
- Services
- Art direction, creative development
- Output
- Print, screen, wayfinding
Selected images
Start a project
Have something worth making?
Taking on select projects from September 2026
Get in touch