Brand Identity — 2026

Morrow

An identity for a soil laboratory that treats measurement as something worth looking at.

Role — Identity, Art Direction

Overview

Morrow tests farmland and returns a report most farmers never open. The science was excellent; the delivery was a spreadsheet.

The identity turns their sampling grid into a mark, a layout system and a way of drawing every result on the page.

Challenge

Morrow needed to read as a laboratory to agronomists and as a partner to the families who farm the land, without producing two separate brands.

One grid, two registers. Technical documents keep the full sampling matrix; field-facing material keeps a single column of it, set large.

A forty-page system covering reports, packaging, signage and the sample kits that arrive at the farm gate.

Selected images

The sampling grid, drawn at report scale.

Packaging for the field sample kits.

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Architecture Experience — 2025

Arc House

A permanent installation that lets visitors walk a building that was never built.

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Taking on select projects from September 2026